While logo simplification or de-branding has been successful for a few major businesses, there have also been occasions where it has done more harm than good.
This is the case when a decision was made by Sony Pictures to produce a de-branded version of one of their most well-known films. Unfortunately, their de-branded version re-released in DVDs did not align with Sony’s favorable market reputation. Many customers thought that the re-released product was a fake. As a result, many of them attempted to return the DVDs for a refund.