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While logo simplification or de-branding has been successful for a few major businesses, there have also been occasions where it has done more harm than good.

This is the case when a decision was made by Sony Pictures to produce a de-branded version of one of their most well-known films. Unfortunately, their de-branded version re-released in DVDs did not align with Sony’s favorable market reputation. Many customers thought that the re-released product was a fake. As a result, many of them attempted to return the DVDs for a refund.

The basic sans-serif typefaces are a favourite among logo designers. These typefaces have a contemporary and sleek appearance. They are used to make lettermark and wordmark logos readable for people with vision problems. This is crucial as accessibility becomes increasingly important.

While this approach sounds practical and useful, the challenge now for designers is to make this form of minimalism distinctive enough for brand identities to be easily recognizable.

Yves Saint Laurent logo makeover

Flat and simplified brand logos can also be used to project an infinite number of messages and moods. Such adaptability is especially beneficial for brands that span multiple genres (movie studios), have a diverse offering (food companies), and strive for hands-on consumer engagement (political campaigns).